Belle Epoque Campaign
Havas were asked to build a communication platform that instilled not only a far greater awareness but also appreciation of the core brand concept of this 200 year old brand.
Havas reviewed the 200 year brand heritage to create a sustainable communication platform and local brand positioning around “Beauty Unbound” to express the art and beauty of the intricate process of creating the champagne, and the elements of the brand proven to resonate with consumers. The concept was implemented across numerous channels in traditional, event, and PR media, leveraging the 200th anniversary of the brand, and a first-ever limited edition re-design of the bottle by reknowned Ikebata artist Makoto Azuma.
The campaign itself triggered unprecedented PR exposure, and gained considerable increases across all brand scores by creating and maximising brand experience across all media channels. Core consideration and brand image understanding also improved, positioning Perrier Jouet as the true luxury champagne brand.