Mission

To be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation.

Leadership

HAVAS WORLDWIDE
Toshio Naka Managing Director - Havas Media Japan
Toshio Naka Managing Director - Havas Media Japan

Toshio joined Havas Media in 2007 and was later instrumental to setting up its legal entity, and spearheading its growth.
Born in Japan. Raised in Switzerland. Educated in US. He received double Masters degrees in US before returning to Japan.

His multi-cultural background has led him to explore communications, found at the heart of all human relationships, eventually drawing him to building a career around it.
30+ years in the business, whether at agencies or client side or media owner, Toshio has been involved and engaged in diverse industries, from FMCG to IT to travel to entertainment, and across all disciplines, from account management to creative to research to ATL/BTL media.
When not working, you can find fine-wining, devouring psycho-thrillers or rock’n rolling on his Fender Strat.

HAVAS WORLDWIDE
Ryuji Mitsuishi Banderas Managing Director - Havas Tokyo
Ryuji Mitsuishi Banderas Managing Director - Havas Tokyo

Ryuji’s career started 19 years ago in Quito / Ecuador (South America), where he launched a multimedia production boutique focusing on Computer Graphics and digitally integrated solutions. In Japan since 2000, Ryuji has been delivering creative, marketing, branding and digital solutions in the agency side as well as to Google LLC clients.

Ryuji is known for helping global and local clients to build brand and content strategies with digital at the core. He is passionate about Creative Leadership – recognizing and creating the right conditions on meetings, workshops, presentations and brainstorming sessions – to bring out the best possible of clients when deep diving into their business and brand challenges.

Before joining Havas in 2018, Ryuji held different roles within Google LLC focusing on Brand Strategy and Consultation in Japan and Korea. Prior to Google, Ryuji had varied roles at MRM/McCann Worldgroup, DDB and beacon communications (JV Publicis One & Dentsu) where he led local and global digital strategies for brands such as Marriott International, Cathay Pacific, Johnson & Johnson, GAP, Estée Lauder, Microsoft, Diageo, McDonald’s, Volkswagen, Fuji Xerox, Panasonic, MINI, P&G and others.

Ryuji was chosen in 2013 by Campaign Asia as one of the ‘40 Under 40: Unsung heroes pushing the boundaries of advertising and media’ and have been invited as to be part of the Jury on regional award shows such as the Effie Awards and the Lions Festival.

HAVAS WORLDWIDE
Ichiro Tezeni Executive Communication Director - Havas Media Japan
Ichiro Tezeni Executive Communication Director - Havas Media Japan

Ichiro has experienced 30+ years in the business, whether at agencies or client side.
His rich experience delivers a high quality marketing service to global and local clients.
He managed media planning and buying for global accounts as Head of Media Solutions Division at TBWA HAKUHODO. i.e. Visa, Apple (Beats), BOSE, Australia Tourism, Barilla, H&M, AIG, intel
Ichiro spent 13 years at Coca Cola Japan in the Communication Planning & Media, managing both his own team and the team of their main agency Dentsu, developing strategies/plans and leading IMC ( Integrated Marketing Communication), while closely aligning with 20 brands including Coca-Cola, and Georgia and 14 bottlers/distributors at the same time.

HAVAS WORLDWIDE
Darrell Nelson Chief Digital Officer APAC - Havas Digital
Darrell Nelson Chief Digital Officer APAC - Havas Digital

A self confessed fresh air and design addict, Darrell is the Japan and Regional Director of Digital at Havas. With over a decade of experience working in digital across Asia he has worked in Japan, Hong Kong, China and Singapore and has driven social and digital strategy for the Japanese government as well as a number of top tier international brands including Nike, Nissan, Muji, BMW Mini, Gucci, Harley Davidson and Unilever amongst others. With a speciality in the auto and sports lifestyle sectors he is infectiously passionate about finding ways for brands to engage with their communities, and pushing the boundaries of what is possible across digital platforms.

HAVAS WORLDWIDE
Akio Kagami Finance Director - Havas Tokyo
Akio Kagami Finance Director - Havas Tokyo

Akio has been dedicating himself in finance area for 20+ years and currently manages financial strategy, budgeting, and forecasting as a Finance Director at Havas. In addition, he oversees HR and IT areas. He is committed to maximizing long term corporate growth, and maintaining the high level of integrity and transparency for which Havas is known. Before joining Havas, he worked at UK based marketing research company as a Finance Business Partner and managed budgeting, and forecasting new-offer development, as well as the profitability analysis and strategy of product pricing. He loves active sports in mountain and beach which gives him a lot of energy for his hard-work.

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

 

Advertising

Big, integrated ideas across all communications platforms.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Over-the-shoulder image of a video editor in our content studio Content Studio

Studio 6 is our in-house, best-in-class content delivery system incorporating live-action editorial, audio, design, animation, and digital production.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Claritin commercial image Health & Wellness

Havas Tonic operates within HavasWW as an innovative practitioner
of healthcare communications.

Luxury

Tailor-made approach for the world’s most premium brands.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.