Mission

To be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation.

Leadership

HAVAS WORLDWIDE
Toshio Naka Chairman and CEO – Havas Tokyo
Toshio Naka Chairman and CEO – Havas Tokyo

Toshio joined Havas Media in 2007 and was later instrumental to setting up its legal entity, and spearheading its growth.
Born in Japan. Raised in Switzerland. Educated in US. He received double Masters degrees in US before returning to Japan.

His multi-cultural background has led him to explore communications, found at the heart of all human relationships, eventually drawing him to building a career around it.
30+ years in the business, whether at agencies or client side or media owner, Toshio has been involved and engaged in diverse industries, from FMCG to IT to travel to entertainment, and across all disciplines, from account management to creative to research to ATL/BTL media.
When not working, you can find fine-wining, devouring psycho-thrillers or rock’n rolling on his Fender Strat.

HAVAS WORLDWIDE
Ichiro Tezeni Executive Communications Director - Havas Tokyo
Ichiro Tezeni Executive Communications Director - Havas Tokyo

Ichiro has experienced 30+ years in the business, whether at agencies or client side.
His rich experience delivers a high quality marketing service to global and local clients.
He managed media planning and buying for global accounts as Head of Media Solutions Division at TBWA HAKUHODO. i.e. Visa, Apple (Beats), BOSE, Australia Tourism, Barilla, H&M, AIG, intel
Ichiro spent 13 years at Coca Cola Japan in the Communication Planning & Media, managing both his own team and the team of their main agency Dentsu, developing strategies/plans and leading IMC ( Integrated Marketing Communication), while closely aligning with 20 brands including Coca-Cola, and Georgia and 14 bottlers/distributors at the same time.

HAVAS WORLDWIDE
Akio Kagami Finance Director - Havas Tokyo
Akio Kagami Finance Director - Havas Tokyo

Akio has been dedicating himself in finance area for 20+ years and currently manages financial strategy, budgeting, and forecasting as a Finance Director at Havas. In addition, he oversees HR and IT areas. He is committed to maximizing long term corporate growth, and maintaining the high level of integrity and transparency for which Havas is known. Before joining Havas, he worked at UK based marketing research company as a Finance Business Partner and managed budgeting, and forecasting new-offer development, as well as the profitability analysis and strategy of product pricing. He loves active sports in mountain and beach which gives him a lot of energy for his hard-work.

HAVAS WORLDWIDE
Yasuhiro Iijima Head of HR - Havas Tokyo
Yasuhiro Iijima Head of HR - Havas Tokyo

Yasuhiro has experienced over 36 years in the Advertising business, at agencies side.
Majority of career had been working with Dentsu Young & Rubicam, an advertising agency joint venture between two of the world’s leading multinational marketing services being Dentsu and Young & Rubicam (part of WPP).
Most recently with two year’s DY&R Board Director role and business management focused as an Executive Director in charge of Strategic Planning, Creative, Digital and Activation, Media and Corporate Services.

He has extensive global business knowledge in the advertising business sector with both Japanese and global clients, e.g. Colgate-Palmolive, Hill’s Pet Nutrition, CampbelI’s Soup, Dr. Pepper, Sunstar, Johnson & Johnson, Lotte, Glico, etc.

HAVAS WORLDWIDE
Yousuke Ozawa Creative Director - Havas Tokyo
Yousuke Ozawa Creative Director - Havas Tokyo

Yousuke spent half of his life in Japan, and the rest in New York, and Singapore.
He started his career in New York 15 years ago at Dentsu, and has provided local and Japanese clients with creative direction and strategy on both, client and agency side.
He has worked closely with 20 major international clients and approached each project with a result driven mindset. As a result, Yousuke was recognized by leading award shows such as, Cannes Lions, D&AD, One Show, Webby, Effie, Clio, New York Festivals, Spikes, FWA and the client work was recently been published in Brain Magazine, as the Top 8 Best Advertising. His personal projects was also recognized by 50+ online publications such as Gizmodo and Vice and continues to pursue fresh ideas that drive results.

HAVAS WORLDWIDE
So Moriyama Client Services Director - Havas Tokyo
So Moriyama Client Services Director - Havas Tokyo

So has over 15 years of working experience in the Japanese advertising industry. He has worked on ofboth global clients, as well as regional clients. His experience covers all aspects of ATL and BTL, and has led long term, large-scale projects, to shorter term, local production and adaptation work.
He brings a proactive approach to clients on both brand marketing as well as sales marketing, putting a focus on maximizing efficiency between the client and agency relationship.

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

 

Advertising

Big, integrated ideas across all communications platforms.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Over-the-shoulder image of a video editor in our content studio Content Studio

Studio 6 is our in-house, best-in-class content delivery system incorporating live-action editorial, audio, design, animation, and digital production.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Claritin commercial image Health & Wellness

Havas Tonic operates within HavasWW as an innovative practitioner
of healthcare communications.

Luxury

Tailor-made approach for the world’s most premium brands.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.