Mission

To be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation.

Leadership

HAVAS WORLDWIDE
Toshio Naka Managing Director - Havas Media Japan
Toshio Naka Managing Director - Havas Media Japan

Toshio joined Havas Media in 2007 and was later instrumental to setting up its legal entity, and spearheading its growth.
Born in Japan. Raised in Switzerland. Educated in US. He received double Masters degrees in US before returning to Japan.

His multi-cultural background has led him to explore communications, found at the heart of all human relationships, eventually drawing him to building a career around it.
30+ years in the business, whether at agencies or client side or media owner, Toshio has been involved and engaged in diverse industries, from FMCG to IT to travel to entertainment, and across all disciplines, from account management to creative to research to ATL/BTL media.
When not working, you can find fine-wining, devouring psycho-thrillers or rock’n rolling on his Fender Strat.

HAVAS WORLDWIDE
Ryuji Mitsuishi Banderas Managing Director - Havas
Ryuji Mitsuishi Banderas Managing Director - Havas

Ryuji’s career started 19 years ago in Quito / Ecuador (South America), where he launched a multimedia production boutique focusing on Computer Graphics and digitally integrated solutions. In Japan since 2000, Ryuji has been delivering creative, marketing, branding and digital solutions in the agency side as well as to Google LLC clients.

Ryuji is known for helping global and local clients to build brand and content strategies with digital at the core. He is passionate about Creative Leadership – recognizing and creating the right conditions on meetings, workshops, presentations and brainstorming sessions – to bring out the best possible of clients when deep diving into their business and brand challenges.

Before joining Havas in 2018, Ryuji held different roles within Google LLC focusing on Brand Strategy and Consultation in Japan and Korea. Prior to Google, Ryuji had varied roles at MRM/McCann Worldgroup, DDB and beacon communications (JV Publicis One & Dentsu) where he led local and global digital strategies for brands such as Marriott International, Cathay Pacific, Johnson & Johnson, GAP, Estée Lauder, Microsoft, Diageo, McDonald’s, Volkswagen, Fuji Xerox, Panasonic, MINI, P&G and others.

Ryuji was chosen in 2013 by Campaign Asia as one of the ‘40 Under 40: Unsung heroes pushing the boundaries of advertising and media’ and have been invited as to be part of the Jury on regional award shows such as the Effie Awards and the Lions Festival.

HAVAS WORLDWIDE
Kenji Kuboshita Client Services Director - Havas
Kenji Kuboshita Client Services Director - Havas

Kenji joined Havas as Account Director in 2005. After creating and leading the Jaguar account team he expanded his remit to provide successful rebranding and global account coordination projects across multiple advertising channels. In addition to this extensive automotive experience, Kenji has driven client growth across a range of industries including alcohol, food and beverages, and cosmetics. He prides himself on delivering successful integrated campaigns, and this ability to blend and coordinate scaled media buying, creative and event management has helped grow Havas Tokyo as a leading agency in the Japanese market.

Before joining Havas, Kenji worked at I&S/BBDO for 17 years both as an Account and Group Account Director working with a number of major real estate companies (Daikyo) as well as domestic and foreign automobile companies (Suzuki, Smart, Jaguar).

Currently at Havas Tokyo, Kenji leads the client services team working to solve communication challenges for both domestic and foreign capital clients.

HAVAS WORLDWIDE
Darrell Nelson Director of Digital Japan / Digital Director North Asia - Havas Digital
Darrell Nelson Director of Digital Japan / Digital Director North Asia - Havas Digital

A self confessed fresh air and design addict, Darrell is the Japan and Regional Director of Digital at Havas. With over a decade of experience working in digital across Asia he has worked in Japan, Hong Kong, China and Singapore and has driven social and digital strategy for the Japanese government as well as a number of top tier international brands including Nike, Nissan, Muji, BMW Mini, Gucci, Harley Davidson and Unilever amongst others. With a speciality in the auto and sports lifestyle sectors he is infectiously passionate about finding ways for brands to engage with their communities, and pushing the boundaries of what is possible across digital platforms.

HAVAS WORLDWIDE
Takaya Murakami, Ph.D. Managing Director & Medical Director - Havas Life
Takaya Murakami, Ph.D. Managing Director & Medical Director - Havas Life

Takaya leads medical & healthcare communications for our pharmaceutical clients, developing innovative new go-to-market strategies beyond the communication tool production services of traditional medical agencies in Japan.

With healthcare professionals across Medical, Strategy Planning, and Creative his teams offer pre-launch, launch, and post launch communication strategy & implementation. These solutions target KOLs, healthcare professionals, patients, their families and care-givers through traditional and digital channels.

Takaya brings a unique skill-set as a research scientist, (the U.S. National Institutes of Health, Japan’s Riken Institute, and the Japan Foundation for AIDS Prevention), lecturer (Nagoya National Hospital and Nagoya City College) and marketer (medical device marketing and sales and health management programs) in the fields of oncology, immunology, infectious disease, tissue engineering, pharmaceuticals, pathology and toxicology.

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

 

Advertising

Big, integrated ideas across all communications platforms.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Over-the-shoulder image of a video editor in our content studio Content Studio

Studio 6 is our in-house, best-in-class content delivery system incorporating live-action editorial, audio, design, animation, and digital production.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Claritin commercial image Health & Wellness

Havas Tonic operates within HavasWW as an innovative practitioner
of healthcare communications.

Luxury

Tailor-made approach for the world’s most premium brands.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.